Poker is a timeless game that has been around for several decades. It is a table game that has evolved from a smoke-filled room into the digital realm of online platforms. On these online platforms, you can still get that nostalgic feeling playing poker games with the live poker option. Many players prefer playing poker online because of the convenience it offers.
As of 2022, the global online poker market was valued at $76.7 billion and is projected to reach $170.12 billion by 2030. So, if you have a blog or merchandise related to gambling, integrating it with a poker platform is a great idea to get more traffic. But not all poker platforms will be a perfect fit for what you are trying to achieve. As such, we came up with this article to highlight some criteria to look out for in a poker platform when choosing the perfect fit to integrate your website.
How Do You Choose the Best Poker Platform for Website Integration?
One of the most organic ways to grow engagement with your product or service online is by integrating it on a platform that resonates with your target users. For example, the best place to integrate poker software is on a poker platform. However, it’s important to note that not all platforms will be a perfect fit for your product or service. Below are some factors to consider when choosing the perfect fit for a poker platform for website integration.
- Reputation
If you are going to associate your business with another business, the business must have an impeccable reputation. The reputation of the platform you do business with can rub off on yours. If the platform is notorious for selling users’ information, not paying players, scams, and so on, it will hurt your reputation.
So, it’s crucial to always assess the reputation of any poker platform you decide to integrate into your website. Read reviews online to know what other players are saying about the platform before you decide to do business.
- License and Registration
Another critical factor to consider when searching for a suitable poker platform for website integration is their license to operate in the jurisdiction. In most jurisdictions, especially in Canada and the US, gambling is closely monitored.
As such, to offer gambling services, operators must obtain a valid license and be regulated by a reputable gaming commission. In a case where an operator does not have a license, it is most likely that the poker room does not adhere to strict standards of fairness and security, which could hurt your website.
- Game Variety
When choosing a poker platform to integrate your website, choose one that comes with a wide range of poker games. There are different varieties of poker, like Seven-Card Stud, Omaha, Texas Holdém, Chinese poker, and so on.
A platform with several poker game varieties will keep players intrigued and captivated, which helps increase the likelihood of players visiting your platform. Moreover, when there are different varieties of games on the platform, they will receive more hits, which influences the amount of organic traffic you are likely to get.
- Encryption and Security
Security is a crucial factor to put into consideration when searching for the perfect poker platform that will integrate with your website. As such, it’s important to search for a platform that uses SSL encryption technology. This technology protects players’ personal data, including financial, email, and contact information.
A platform that uses SSL encryption technology encrypts all data between the user and the poker platform servers, ensuring that hackers can’t intercept the communication to steal data. Choosing a platform that is encrypted and secure will give visitors a sense of safety and make them want to click on other links on the platform, such as one that leads to your website.
- User Interface
Also, it’s important to consider the interface of the platform you want to integrate your website with. The user interface is an important part of the user’s journey when they visit a platform. The better the user interface, the more likely the user will be to keep engaged. But when the user interface is not up to standard, users are more likely to exit the platform.
So, you want to search for a platform with a smooth-running interface that offers a seamless gaming experience. Look for a site with an easy-to-navigate interface where the games load swiftly and are compatible with a variety of devices.
- Bonuses and Promotions
Bonuses are a great way to lure players to a platform. As such, you shouldn’t skip the different types of poker bonuses and promotions when searching for the ideal platform to integrate with your website. Most poker sites offer various types of bonuses, such as welcome bonuses, reload bonuses, no deposit bonuses, and so on, to entice new players as well as retain existing ones.
The more alluring the bonuses and promotions, the better. So, look for platforms with lucrative bonuses, free rolls, and loyalty rewards to integrate with your website. When the bonuses are attractive, more players are likely to give the platform a try, which can also help increase traffic to your website.
- Customer Support
Customer support can make or break the experience of any player when they choose to use a gambling platform. So, ensure that whichever platform you choose to integrate with your website offers comprehensive customer support. There are so many points in a player’s journey that they can encounter an error, which is why having fast-responding customer support is critical.
When a player’s complaints and requests are attended to timely, it gives the player a kind of confidence in the platform’s ability to offer premium services. But when customer support takes forever to reply or doesn’t offer satisfactory solutions to issues, players will often feel disappointed and will quit using the platform, leaving a negative review of their experience, which can impact the volume of users visiting the site, hence your site.